The agency

Digital & Media/Press Relations have taken a dominant position in the music industry. Acquiring a global approach in communication has become necessary to understand their mutations and develop a successful project. 


Since 2010 we have developed vital departments and services in which we have become experts : digital marketing, data management, community management, digital content creation, web designing. Our agency is also labeled “Trustworthy Agency” by the crowdfunding company Ulule and Vicken Sayrin, instructor at the IRMA (Centre d'information et de ressources pour les musiques actuelles)  in digital marketing. 


Identifying the right Storytelling, advocating it to medias, narrating your story on social media accompanied with the adapted content, optimizing the launch of your music videos on TV and on the internet, pitching the streaming platforms, releasing your songs on the radio, promoting your event or festival location, tracking the entirety of your data through the creation of a website or white labels/marking. Today our agency can be your unique contact point to ensure all those missions. We guarantee a global coherence and maximum reactivity. 


Since 2005 we have worked with multiple music professionals (festivals, locations, labels, editors, managers…) and have cultivated a strong expertise. 


Our company can help you develop a communication plan through press relations, digital marketing and community management, which will allow you to reach your objectives.


The team

Vicken Sayrin

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Directeur & Fondateur

15 years of experience in the music industry (press relations, digital marketing, Manager of the group Rivières Noire - Victoire de la Musique 2015), accredited/certified in marketing, digital communication course instructor (IRMA) holding classes at ESG (Press Relations).

Chloé Hohweiller

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Attachée de Presse

Graduated from EFAP (Communication School), her passion for music leads her to joining the agency in 2016. Previously she worked for 2 major events : Festival de la Fiction (La Rochelle) and “24h du Mans”. She defends the agency’s projects with national media. 

Aymeric du Vignaux

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Chef de Projet digital

Graduated from ESG, he developed his proficiencies in the digital department of Because Music before joining the agency in the 2018. Passionate about digital marketing and communication, he assists your team and artist in the development of your projects. 

Gaëlle Pitrel

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Attachée de Presse

Trained at the “Institut des Métiers de la Musique”, Gaëlle forged herself a solid expertise in the music industry and press relations, throughout her experiences at SideOneDummy (LA, California), the Festival “Alors Chante”, No Format and the Rise Up agency. She joined the company in 2019. 

Nicolas Marillot

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Attachée de Presse Tournée

True music lover and accredited by the American School of Paris, Nicolas promotes the tours of our artists to local media in order to maximise their visibility. 

Julie Alix

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Graduated from EFAP/INSEEC with a communication and visual master degree as well as one-year degree before postgraduate studies at INSEEC. Julie is passionate about extreme sports, rap and guitar.


49 rue Orfila, 75020 Paris 

(+33)1 73 74 10 56

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